Tag: Mobile Retroreflectivity

The ‘‘So What?’’ of Mobile Retroreflectivity

A long time ago, I was explaining the features of one of our new products to a mentor.  He surprisingly responded, “So, what?”.  At first, I couldn’t tell if he didn’t hear me clearly or if he was just rude.  He then explained that features mean nothing until the customer can relate to what function […]

PPP, Inc.