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What is a retroreflectometer? In the most simple of terms a retroreflectometer is an instrument that assesses a pavement marking or sign’s nighttime visibility. These instruments provide an accurate visibility assessment by measuring the retroreflectivity of the material tested. This is done by emitting light toward the object at specific angles and distances known as …

A long time ago, I was explaining the features of one of our new products to a mentor. He surprisingly responded, “So, what?”. At first, I couldn’t tell if he didn’t hear me clearly or if he was just rude. He then explained that features mean nothing until the customer can relate to what function …