Category: Roadway Safety

Resources for Roadway Safety:

Struggles for Elected Officials Our local elected officials are often expected to be an expert in all things. They are responsible for hundreds of decisions every year on a wide range of issues. One such issue addressed across all local governments is that of roadway infrastructure and matters of their safety. What makes these issues […]

The ‘‘So What?’’ of Mobile Retroreflectivity

A long time ago, I was explaining the features of one of our new products to a mentor.  He surprisingly responded, “So, what?”.  At first, I couldn’t tell if he didn’t hear me clearly or if he was just rude.  He then explained that features mean nothing until the customer can relate to what function […]